I’m usually not the type of person to respond to warranty or recall announcements, I generally don’t have time. However, when it comes to my iPhone I think I’m a little bit more sensitive. So I found myself immediately filling out the form for the recall of the ultracompact iPhone charger. Even though they said they’re not sending the chargers out till October 10 mine arrived on the morning of the the 9th.
I used the charger for the first time yesterday around 5pm and to my surprise I still have a 100% full battery today almost 31 hours later. Why the sudden increase in battery life? My typical battery life was around 8 hours before and most days I had to charge during the day and evening. So the question I have is was the exchange really for safety reasons? Did Apple just make it all up because so many people were bitching about the iPhone battery life? I guess we’ll never know! Regardless I’m estatic that I can finally begin to use my iPhone on a regular basis without having to permanently plug it in. Nice move Apple!
I was checking out Digg.com a little earlier and I came across a link titles “Apple’s advertisement on Cnet’s Vista Page”. The title alone was enough to make me check it out. What I found was an awesomely planned advertisement by Apple. Apple actually purchased both advertising spaces on the page which include a large horizontal ad up top and a fairly wide vertical ad on the right side. In the vertical ad they had their typical “I’m a mac… and I’m a pc”.
This is where it gets funny. The top advertisement had a bulb sign that says “Don’t give up on Vista” with he bulbs were all dulled out at the start of the ad. Down in the other ad the pc guy had a big red button with a wire which was apparently connected to the top ad. Once prompted the pc guy starts to discuss how some people are giving up on Vista or event moving back to XP and that their new sign would clear things up for everyone. He pushes the big red button and only part of the sign lights up. Keep in mind this is all on the Windows Vista page of CNET.
I was quite impressed by both the ad and aggressiveness of Apple. To be honest I haven’t seen anyone else utilizing multiple ad spaces to interact together.
Check out the ad for yourself at http://www.cnet.com/windows-vista.html