I’ve been a loyal customer to iStockphoto now for about 2 years and today after logging in to purchase an image I realized that I was now paying over $15 per image. Just about two years ago they promoted $1 images which were very sufficient for the level of web design I was doing. Over the course of the last 12 months they have altered their buiness in a few different ways.
- Reduced the sizes of the images – 1 credit now gets you a ~200 pixel image
- Increased the cost of their credits – It used to be $1 for 1 credit now they have altered their pricing to starts at 10 credits for $14 ($1.40/credit)
- Increased the cost of the images – Vector images used to be 3 credits, now they are 15. ExtraLarge images were 5 credits, now they are 15.
As a response to their price increase I wrote them a kind letter to cover my opinion on the matter:
This will be the last time I spend any money with your company. I don’t have a large budget but you have made sure that my budget continues to afford me less and less each month. I have been a loyal customer for over 2 years and I watched your prices rise on two fronts. Not only are you giving fewer credits per dollar you are increasing the cost of the images. It might not hurt you but my $100/month is going elsewhere. Thanks to your attempt to screw your customers I feel this will be a recurring reaction.
Best of luck,